This website is owned and operated by Kraft Foods Global, Inc. At Kraft, we
recognize that visitors to our site may be concerned about the information they
provide to us and how we handle that information.
Types of Information We Collect
On our website, we collect certain personally-identifiable
information about our online visitors. Personally-identifiable information
relates to an individual consumer - for example, name, address, telephone
number and e-mail address. You may provide personally-identifiable information,
for example, by registering on our site or by entering a promotion. We don’t
require you to register or provide personally-identifiable information to view
our site or access much of its content, such as our many delicious recipes. But
if you register, you may use certain additional features like "Your Recipe Box"
or "Recipes By E-Mail." Also, the more detailed the information you provide in
the "Your Profile" section of the website, the better we are able to customize
your website experience. Here are the ways we collect personally-identifiable
To take full advantage of all our offerings, you may choose to
register on our site. In the registration process, we request certain
information (such as your contact information and age range) so we can provide
you with the communications you request, tailor our website to better meet your
needs and customize our contacts with you. We also may use the registration
information you provide for other purposes to which you consent.
Contests, Sweepstakes and Games
Our site contains notices of contests, sweepstakes and games we are
conducting, which you may enter electronically in some cases. We use the
information you provide to conduct the promotion (for example, to contact you
if you’re a winner). We won’t use the information you provide to enter the
promotion for any other purpose unless you’ve agreed otherwise.
Recipes By E-mail
When you ask us to send you recipes and other cooking ideas by
e-mail, you may provide us with certain information like your e-mail address so
we can fulfill your request.
You can sign up through the Healthy Living channel of this site to
receive your own customized meal and fitness plans and other offerings. If you
sign up, we ask you for certain information so we can provide you with the
communications you requested.
Recipe Ratings and Recipe Connection
When you use our Recipe Ratings or Recipe Connection function, you
may submit information in the form of a recipe, rating or review of a recipe.
Remember that comments you post are publicly available, so please exercise
caution when deciding whether to disclose anything personal about yourself.
"Contact Us" Link
If you e-mail us through the "Contact Us" link on this site, we ask
you for information such as your first name and e-mail address so we can
respond to your questions and comments. You may choose to provide additional
information as well.
When you ask us to send you certain Kraft products or promotional
items, we request your contact information (such as postal and e-mail address)
and payment information (such as credit card number) so we can fulfill your
request. We use this information only to send you the items you ordered. We may
use service providers to help us fulfill your order. We share information about
you with these service providers only for this purpose.
Tell a Friend
We may give you the opportunity to tell your friends about new
features on our website. If you take advantage of our Tell A Friend option, we
ask you for your friend’s and your first name and e-mail addresses. We use your
friend’s name and e-mail address only to send the information you requested we
forward. We don’t keep your friend’s e-mail address or use it for any other
purpose. We don’t keep your e-mail address or use it for any other purpose
unless you’ve given us permission to do so.
Other Site Features
We offer visitors to our website various features for their
enjoyment, which we change from time to time. We may ask you to submit certain
personally-identifiable information so we can provide you with these features.
Questionnaires and Surveys
We occasionally ask visitors to our website to complete online
surveys and opinion polls about their activities, attitudes and interests.
These surveys help us understand the needs of our visitors. We do not keep any
personally-identifiable information about you in connection with your
participation in a website survey unless you specifically agree to provide this
Aggregate and Non-Personal Information
We collect certain aggregate and non-personal information when you
visit our website. Aggregate and non-personal information does not relate to a
single, identifiable visitor. It tells us such things as how many users visited
our site, the pages accessed and the recipes viewed. By collecting this
information, we learn how to best tailor our website to our visitors. We
collect this information either through "cookie" technology or with "web
beacons," as explained below.
Like many companies, we use "cookies" on our website. Cookies are
bits of text that are placed on your computer’s hard drive when you visit
certain websites. Cookies may enhance your online experience by saving your
preferences while you are visiting a particular site.
to tell us, for example, whether you’ve visited us before or if you’re a new
visitor and to help us identify site features and recipes in which you may have
the greatest interest. We collect this information to enhance your experience
on our website.
The "help" portion of the toolbar on most browsers will tell you how to stop
accepting new cookies, how to be notified when you receive a new cookie, and
how to disable existing cookies. Remember, though, without cookies, you may not
be able to take full advantage of all of Kraft’s website features.
Certain pages on our site contain "web beacons" (also known as
Internet tags, pixel tags and clear GIFs). These web beacons allow third
parties to obtain information such as the IP address of the computer that
downloaded the page on which the beacon appears, the URL of the page on which
the beacon appears, the time the page containing the beacon was viewed, the
type of browser used to view the page, and the information in cookies set by
the third party.
How We Use Personally-Identifiable Information
We may use the information you provide to contact you from time to
time. For example, we may (i) send you promotional materials and other
communications you request, (ii) respond to your comments or questions, or
(iii) contact you if needed while processing a product or service you requested
through our website. We also may use the information you provide to contact you
for your opinions on Kraft products or the website.
We also use personally-identifiable information about you to improve our
website features and content and to analyze website usage. In addition, we use
personally-identifiable information for market research purposes. We also may
use personally-identifiable information about you to deliver content that is
customized to your interests as we understand them from the information you’ve
provided to us and your activities on the site. This customized content may
include recipes, product information and promotions.
How We Share Personally-Identifiable Information
Except as described below, we don’t sell, transfer or otherwise
disclose to third parties the personally-identifiable information we collect on
this website without your prior consent. We disclose information where we think
it’s necessary to investigate or prevent an actual or suspected crime or injury
to ourselves or others or where disclosure is required by law. We also may
disclose information in response to a request from law enforcement authorities
or other government officials. We also disclose information to third parties we
retain to perform services on our behalf. For example, we hire service
providers to help us run promotions, fulfill orders you may place and provide
customer service. These service providers may have access to
personally-identifiable information about our website visitors if it is needed
to perform their functions for Kraft, but they are not authorized by Kraft to
use the information for their own marketing purposes.
On our website, we may conduct joint promotions with other companies. We may
share with our promotional partners (and their service providers) certain
personally-identifiable information as necessary to conduct the promotion. We
will not share this information with our promotional partners for any other
purpose unless you tell us it’s ok to do so.
We reserve the right to transfer any information we have about you in the event
we sell or transfer all or a portion of our business or assets. Should such a
sale or transfer occur, we will use reasonable efforts to try to require that
the transferee use personal information provided through this website in a
manner that is consistent with this Privacy Notice.
Links To Other Websites
This website may contain links to other websites. We provide these
links solely for your convenience and information. Different websites have
different privacy practices. You should always check the privacy notice of the
specific site you’re visiting to understand the privacy practices associated
with that site.
You can change your preferences for follow-up contacts by Kraft. If
you’re registered with www.kraftfoods.com, you can change the information
you’ve provided to us in the "Your Profile" section of the site. If you’re not
registered with this site, you can change your preferences by clicking here
If you prefer, you can cancel your registration altogether. E-mail
you wish to take this action.
Some portions of our website may be directed to kids under 13. In
these areas of our website, our conduct is governed by federal law and
regulations that address children’s online privacy, as well as by the
guidelines of the Children’s Advertising Review Unit (CARU), a part of the
Council of Better Business Bureaus.
We do not knowingly collect personally-identifiable information from kids under
13 on our website, except as permitted by legal requirements and the CARU
guidelines. We sometimes offer promotions on our website, such as contests,
sweepstakes and games. We may permit a child to enter promotions directed to
children by submitting a first name and e-mail address only, along with the
name and e-mail address of the child’s parent. We then notify the parent about
the child’s entry and offer the parent an opportunity to withdraw the entry and
remove the submitted information from our database. If the parent permits the
child’s participation in the promotion and the child wins, we contact the
parent (not the child) for further information needed for any prize delivery.
Unless the parent has explicitly consented, we do not (i) use the child’s
personal information for any purpose other than to complete the promotion or
(ii) share the information with third parties except as described above in this
Privacy Notice. We do not retain the child’s or the parent’s
personally-identifiable information in our database unless the parent has given
us permission to do so.
We permit children under the age of 13 to contact us through the website
"Contact Us" link with questions or comments. We request only the child’s first
name and e-mail address and use that information solely to respond directly to
the child on a one-time basis. We do not use the information to recontact the
child and we delete the child’s personal information from our database after
responding to the child’s inquiry.
Upon proper identification, a parent may review any personal information we
have collected from his or her child if we still have the information in our
database. The parent also may request that the child’s information be deleted
from our database and may refuse to permit further collection or use of the
child’s information. If you are a parent and wish to exercise these rights,
please contact us as described below.
How We Protect Personally-Identifiable Information
The security of personally-identifiable information is important to
us. We maintain administrative, technical and physical safeguards to protect
against unauthorized use, disclosure, alteration or destruction of the
personally-identifiable information we collect on this website.
Updates To This Privacy Notice
We may change or update portions of this Privacy Notice at any time.
Please check back from time to time so you are aware of any changes or updates
to the notice. We will indicate the notice’s effective date on the first page
of the notice.
How To Contact Us
If you have any questions about this Privacy Notice, you can contact
Kraft Foods Global, Inc. 1 Kraft Court Glenview, IL 60025 Attention: Consumer
1-800-543-5335 9 a.m. - 5 p.m. Eastern Time, Monday through Friday, excluding
We would be happy to answer your questions or hear your concerns.