TOBLERONE – How it all began

1900

On 19th June 1900, Jean Tobler handed the company over to his son Theodor Tobler

1908

Theodor Tobler and Emil Baumann (Theodor Tobler’s cousin) invented a unique chocolate bar, TOBLERONE! The TOBLERONE special recipe, triangular shape and instantly recognisable logo made it distinct. "TOBLERONE" is a play on the names "Tobler" and "Torrone", the Italian word for honey and almond nougat.

The First Toblerone

TOBLERONE – How it all began

1900

On 19th June 1900, Jean Tobler handed the company over to his son Theodor Tobler

1908

Theodor Tobler and Emil Baumann (Theodor Tobler’s cousin) invented a unique chocolate bar, TOBLERONE! The TOBLERONE special recipe, triangular shape and instantly recognisable logo made it distinct. "TOBLERONE" is a play on the names "Tobler" and "Torrone", the Italian word for honey and almond nougat.

The First Toblerone